Tag: news

THE PIAGGIO MEDLEY MAKES ITS DEBUT IN THE 200 EURO 5+ ENGINE

The Piaggio Medley combines practicality, technology and beauty in the purest Italian style, meeting the needs of a demanding target market seeking easy, comfortable and high-performance mobility solutions.
The Medley doesn’t make any sacrifices, combining the values of a wide range of different scooter types: the lightness, agility and ease of riding that is typical of high-wheel vehicles is paired with the performance, protection and load capacity of GT scooters.

The new Piaggio Medley is available in the Medley and Medley S versions.
The Medley S stands out from the crowd with its black, boldly sporty finishes; the colours available are Nero Meteora (matte), Bianco Luna, Blu Ardesia (matte), and Oro Opaco. The Piaggio MIA multimedia platform comes as standard on the Medley S, which connects the on-board system to a smartphone.
Meanwhile, the Medley comes in more classic colours, such as Grigio Astrale and Nero Abisso, paired with elegant aluminium-colour finishes for the wheel rims and the passenger handlebar.

Lorem IpsumPIAGGIO BEVERLY, THE CROSSOVER THAT COMBINES THE AGILITY OF A HIGH-WHEEL SCOOTER WITH THE PERFORMANCE OF A LARGER GT

The new Piaggio Beverly S 400 is the perfect scooter for all requirements, from urban commuting – where its agility and manoeuvrability is exceptional – to medium and long-distance journeys out of town, including those with a passenger, where the scooter demonstrates its impressive new power, smoothness and acceleration, plus maximum ease of riding. The ergonomics and finishes of the scooter also ensure ultimate on-board comfort.
The brand-new 400 S is a more powerful, flexible and efficient engine that combines all the typical winning characteristics of the Piaggio Beverly: appealing design, large-diameter wheels, and a frame and chassis that ensure excellent road holding, control and fun when riding in any conditions.

The 400 S version of the Piaggio Beverley expresses a very distinct personality which is bold and sporty.
The Piaggio Beverly S stands out from the crowd with its sporty matt finishes. It comes in four dedicated colours: the new Grigio Mercurio shade, as well as Nero Meteora, Verde Jungle and Blu Zaffiro.

LIBERTY, THE SCOOTER THAT HAS FULFILLED THE DREAMS OF ENTIRE GENERATIONS, GETS A TOTAL MAKEOVER
ALL NEW IN STYLE AND TECHNOLOGY, EURO5+ COMPLIANT, LIGHTWEIGHT AND EASY TO RIDE, THE NEW LIBERTY COMES IN TWO DIFFERENT SET-UPS – CLASSIC AND SPORTY – AND TWO BRILLIANT ENGINE SIZES OF 50 AND 125 CC, AND STARTING AT JUST £ 2665.
24 February 2025 – The new Piaggio Liberty is now set to land on the market, with prices starting at 2665 GBP.
Despite the introduction of significant style and technological improvements, the prices of the new Piaggio Liberty models continue to represent an affordable, high-quality solution for day-to-day mobility needs. Indeed, it’s no coincidence that Liberty is one of the best-loved and most popular scooters on the market – synonymous with independence and freedom for young people, many of whom are hitting the road for the first time on the 50 cc version, it also offers a practical, accessible solution for all.

The Liberty has always been know to be light, manoeuvrable and easy to ride, whilst wrapped up in a sleek, classic Italian style that combines elegance with durability, reliability and the ability to tackle the challenges of urban and metropolitan life
The new Piaggio Liberty debuts with a brand new style and a suite of advanced technological features. These include a large 5-inch digital colour display, a new horizontal LED headlight and a redesigned handlebar that is designed to further increase riding comfort and ease.

The new Liberty is available in 50 and 125 CC sizes – modern 4-stroke engines that are extremely user-friendly and very economical to run, and is available in two different set-ups: Liberty and Liberty S, the latter of which features more edgy, sporty detailing.
The Piaggio Liberty comes in two colours, Bianco Luna and Nero Abisso, while the Piaggio Liberty S (Sport) offers four different options: Bianco Luna, Nero Meteora, Grigio Materia and Blu Ardesia.
The Piaggio Liberty 50 is being marketed at a price of just £ 2665 and the Liberty 125 is £ 2915 .
The new generation of Piaggio Liberty scooters is accompanied by a fresh range of accessories worthy of such a best seller, with all-new solutions that reflect the new quality standards and technologies of the latest models. These include the practical new 31-litre top box, which boasts a new quick coupling and release system that does not require an accessory kit to install. Complete with a cover in the same colour as the scooter, the top box is available for £ 144 .
PRE-BOOKING FOR THE NEW MOTO GUZZI V7 SPORT IS NOW OPEN
THE LEGEND RETURNS
BOOK ONLINE TO RESERVE ONE OF THE FIRST UNITS OF THE V7 SPORT, THE MOST ADVANCED AND HIGH-TECH VERSION OF ALL TIME, AT A PRICE OF £9,700
Milan, 28 February 2025 – With the start of the motorcycle season around the corner, one of the most eagerly-awaited new releases of 2025 arrives online.
The new Moto Guzzi V7 Sport, the most advanced version of the V7, is an iconic model that brings together a host of modern technology without compromising the exclusive and authentic appeal.
The V7 Sport represents the most advanced iteration of a legendary model, reflected in its evolved chassis that can be instantly recognised by its new fork and dual front disc brakes, along with an advanced suite of electronic rider aids.
The V7 Sport is the perfect fusion of the iconic style of a truly Italian motorcycle and cutting-edge technology.
The Moto Guzzi V7 is priced at £9,700 on the road and will be available in Moto Guzzi dealerships from April.
MOTO GUZZI V7 SPORT
The 2025 V7 range undergoes a major evolution with the introduction of a new model bearing a name that is legendary in Moto Guzzi history. Meet the new V7 Sport – the most dynamic and technologically advanced V7 ever, featuring dual front disc brakes, an inverted fork, six-axis IMU, Ride-by-Wire electronic throttle and a dedicated Sport Riding Mode.

Moto Guzzi’s most iconic model evolves while preserving its authentic charm, thanks to its timeless style that can be seen in the metal fuel tank and unmistakable design of its sculpted 90° transverse V-twin engine which now delivers improved performance while retaining its unique character.

THE NEW APRILIA RS 660 AND RS 660 FACTORY ARE HERE
THE SPORTS MIDDLEWEIGHT CATEGORY BENCHMARK HITS A NEW LEVEL OF EXCELLENCE: NEW AERODYNAMICS, MORE POWER AND EVEN MORE ADVANCED ELECTRONICS, PRICED AT £10,450
UNVEILING OF THE SOPHISTICATED RS 660 FACTORY – A PREMIUM-SPEC VERSION WITH FULLY ADJUSTABLE ÖHLINS SUSPENSION, PRICED AT £12,300
5 March 2025 – One of the most anticipated releases for motorcyclists who love sporty, dynamic riding, hits Aprilia dealerships this March – the new RS 660.
Already the benchmark in its category, the Italian sports middleweight has evolved with many enhancements. The fairing features new aerodynamic winglets for greater stability, while the already class-leading electronics package gains launch control and a refined new colour instrument cluster. Weighing just 183 kg ready to ride and delivering an increased output of 105 HP from its twin-cylinder engine, the RS 660 further improves an already excellent power-to-weight ratio.The new Aprilia RS 660 is available in two new colour schemes – Venom Yellow and Blue Marlin.
However, that’s not all: the RS 660 is now available in the Factory trim, a name given to the most exclusive and premium versions of Aprilia’s sports models. Recognised by enthusiasts for their racing-inspired sophistication, these models deliver a unique riding experience on track and road.The Aprilia RS 660 Factory comes standard with advanced, fully adjustable Öhlins suspension and exclusive new graphics and is available for £12,300 on the road.


PIAGGIO 2025 NEWS
Experience just how comfortable urban and out-of-town riding can be with premium-design two- and three-wheelers developed for riders who demand style and safety every day. Innovative, intelligent technology that revolutionises your daily commute, adapting to your needs and making every outing absolutely unique.
Discover what’s new in the Piaggio 2025 range.
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Piaggio Liberty
THE CONTEMPORARY
With Piaggio Liberty, you inject a touch of elegance and agility into every outing. The high wheel bike by definition, featuring contemporary lines and a comfortable flat footwell, takes a step forward courtesy of the innovative Euro 5+ engine in a choice of 50 or 125cc, ensuring a solution for everyone. The new LED headlight and new full-LCD digital dashboard improve visibility and control, while the Blu Ardesia livery and sporty rugged details of the Piaggio Liberty S express the most dynamic essence of the brand’s urban spirit. Always new, always better, but always Liberty.

Piaggio MP3
THE ONE AND ONLY
The benchmark for three-wheeled technology, this Piaggio innovation changed the cityscape. Piaggio MP3 continues to write the story of mobility with its automotive-inspired design, brand-new 310-cc capacity, the rugged Piaggio MP3 400 Sport and the ultra-advanced Piaggio MP3 530 Exclusive. All models can be ridden with a standard car licence. Powered by modern Euro 5+ engines designed to deliver outstanding performance while respecting the environment, the Piaggio MP3 range offers a riding experience that is smoother, safer and more comfortable than ever before.

Piaggio Medley
THE SMART CHOICE
Piaggio Medley gets a makeover that makes urban mobility even more fun. What’s new? A new Euro 5+ engine, exclusive Blu Ardesia and Oro Opaco colour schemes that take mobility into a whole new class. All this on top of the impressive features of this lightweight, easy-to-handle high wheeler with the comforts and protection of a GT. Able to hold two jet helmets, the Piaggio Medley offers you more space to take on the frenetic city rhythm, making it the perfect choice for riders looking for maximum versatility and maximum style.

Piaggio Beverly
THE PERFECT BALANCE
The Piaggio Beverly range now boasts Euro 5+ engines, meaning not only superior performance and new 310-cc capacity, but also improved fuel consumption and emissions. The Piaggio Beverly is the perfect scooter for commuting and out-of-town trips alike, and with its powerful but progressive acceleration and unrivalled GT-like comfort, it’s ideal for carrying a passenger. The Piaggio Beverly S’s new Grigio Mercurio colour scheme adds a touch of elegance to Piaggio’s sportiest urban crossover.
V100 MANDELLO
V100 Mandello
Moto Guzzi V100 Mandello comes in two matt metallic new colours, Blu Oceano and Grigio Titanio, both of which combine with matt-black wheels and dark engine heads for a look that conveys the rugged soul of the roadster that heralded the start of Moto Guzzi’s second century.

V100 Mandello S
Designed for the most demanding riders, V100 Mandello S features the innovative PFF Rider Assistance system, powered by 4D Imaging Radar technology. With functions such as Forward Collision Warning (FCW), Blind Spot Information System (BLIS), and Lane Change Assist (LCA), it ensures safe riding in any condition. When it comes to aesthetics, it’s all about a premium look with two-tone options in Verde Ghiaccio and Rosso Lava, complemented by gold-coloured wheels, engine heads and forks.

V100 Mandello Wind Tunnel
This speical edition is destined to become one of the models most coveted by Guzzi lovers all over the world.

STELVIO DUECENTO TRIBUTO
THE EAGLE’S ADVENTURER
Introducing Stelvio Duecento Tributo with an exclusive livery and the most comprehensive standard kit in the entire Moto Guzzi range. Designed to take on any challenge, it is a homage to the legendary Dolomites alpine pass which opened in 1825. Climbing towards the sky and featuring 88 hairpin bends and curves, this incredible road represents both a dream and a challenge.

NEW V7 RANGE
MORE SPORT, ALWAYS V7

More character, more technology, more riding pleasure and an unprecedented level of attention to detail. Moto Guzzi celebrates the history of the V7 with a stunning evolution that showcases its sportiest side.
The legendary Moto Guzzi V7 Sport, the most dynamic and technologically advanced version of the iconic Eagle model, is back. Dual disc front braking, inverted fork, IMU with Cornering ABS and a custom Sport riding mode are just some of the features of this icon that combines authentic style and outstanding performance.

Continuous evolution
The entire V7 range has undergone a makeover in terms of style and technology but it remains reassuringly loyal to its Moto Guzzi DNA.
The V-Twin Euro 5+ engine is the most efficient and high-performance unit this model has ever seen, bringing with it increased maximum torque and power along with a comprehensive electronics package that includes Riding Mode, cruise control, ABS and traction control.
SR GT
URBAN ATTITUDE
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Aprilia SR GT ignites the thrill of urban riding with its Euro 5+ engine, updated instrumentation and new colour schemes that highlight its sporty nature. Agile and ready for anything, the SR GT is the adventure scooter designed not only for urban riding specialists but also those who go beyond. With long-travel suspension and an “active” riding position, it transforms every journey into a fun and dynamic experience.
125 RANGE
RULE THE RIDE
Power, style and innovation for the most demanding young riders
The new Aprilia SX and RX 125 models have been revamped with a sleek, streamlined design and new Cubozoa White and Varanus Black colour schemes, for a bold new look. The updated technology, aimed at young, discerning riders, delivers top-level fun and performance both on-road and off-road. Aprilia RS and Tuono 125 also showcase a sporty restyling, featuring vibrant colours like Kingsnake White and Cyanide Yellow for the RS, and Viper Yellow and Mamba Grey for the Tuono. Equipped with traction control, they are the only Italian-made sport bikes in their class to feature an aluminium frame, confirming their status as the most high-performing and safest 125cc models on the market. The entire Aprilia 125 range is fitted with powerful Euro 5+ engines, full LED lighting and standard Bosch dual-channel ABS with anti-rollover, ensuring outstanding braking precision and control.






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NEW FACTORY LINE UP
THE APRILIA DIAMONDS
2025 unveils the future of the Factory lineup with an exciting new addition that is set to light up the racing scene: the highly anticipated Aprilia RS 660 Factory.
Alongside it, the entire Factory line raises the bar with cutting-edge features, from the Tuono 660 Factory, equipped with Launch Control and an improved power-to-weight ratio for explosive starts, to the iconic and sophisticated Tuono V4 Factory and RSV4 Factory, both with a new design featuring integrated winglets and Öhlins Smart EC 2.0 semi-active suspension. The legendary Aprilia V4 reaches new heights of power, with 180 horsepower for the Tuono V4 and Tuono V4 Factory, and a mighty 220 hp for the RSV4 and RSV4 Factory, making them the most powerful street-legal superbikes in the world.

RS 660 FACTORY
RACING PEDIGREE
Aprilia RS 660 Factory debuts at the top of Aprilia’s mid-range lineup with premium equipment designed for riders who demand peak performance on every track. With a racing spirit and refined components, the Factory version brings Öhlins suspension excellence to the road courtesy of a NIX 30 series fork with 43-mm stanchions and STX 46 shock with an internal reservoir, both finely adjustable for flawless performance. New details such as the two-tone seat and a striking livery of black on the sides and red on top establish the RS 660 Factory as the sportiest and most refined model in its segment. Both the RS 660 and RS 660 Factory boast racing-inspired aerodynamics with winglets, a new suite of active electronic controls and a more powerful 105 hp twin-cylinder engine that enables the Aprilia RS 660 Factory to reach a top speed of 240 km/h.
APRILIA TUAREG RALLY
The Tuareg’s off-road spirit
Following on from the success of the Tuareg Racing project, we bring you the Aprilia Tuareg Rally, a derivation of the competition version which was crowned King of Africa in the 2024 Africa Eco Race.
Introducing the new twin-cylinder benchmark which is looking to dominate the most challenging off-road adventures.
Meanwhile, the Aprilia Tuareg 660 continues to evolve, courtesy of a new Euro 5+ engine, redesigned front lighting unit and brand-new racing colour options.
Aprilia Tuareg Rally, the new king of off-road twin-cylinders, is designed for adventurers who aren’t prepared to compromise. The Aprilia Racing department’s experience and multiple champion Jacopo Cerutti team up to satisfy the most demanding Enduro riders out there, delivering maximum performance and thrills on any type of terrain.

“With the Rally version, we’ve taken it a step further, coming very close to a full rally-raid bike. With the right tyres, it can easily take you over desert dunes”.
Rally replica
Aprilia Tuareg Rally is available in the very same unmistakable “Rally race replica” colour that adorned Jacopo Cerutti’s bike when he crossed the legendary Dakar finish line in first place in January 2024. The fork, wheel rims and handlebar are all finished in a sporty anodised gold colour, while tapered lines, an ultra-protective aluminium sump and a new high mudguard showcase the bike’s uncompromising off-road character. The raised seat and larger handlebar offer increased control while riding in standing position on particularly extreme stretches.
Born for off-road
Equipped with a custom engine map, Aprilia Tuareg Rally offers a quicker, more responsive throttle response. This setup ensures optimal control when overcoming obstacles, allowing for precise handling on the most challenging off-road sections. The SC Project exhaust, specifically designed for the Rally, is made from titanium and features a racing end cap with a 60 mm outlet to enhance performance and sound. It also reduces the overall weight of the motorcycle to a curb weight of just 199 kg.
Designed for the most demanding riders
Aprilia Tuareg Rally is equipped for the most challenging off-road conditions, thanks to heavy-duty spoked wheels with narrow Ergal rims and knobby tyres with inner tubes. The Kayaba suspension provides 240 mm of travel, the best among twin-cylinder bikes, and features linear constant-rate springs that enhance handling on rough terrain and reduce static sag, adding height to the bike.



TUONO 457
THE ULTIMATE FUN BIKE BECOMES 457
Designed for amazing performance and riding pleasure within its category. Adrenalin on two wheels, a distinctive style and the very best technology combined to deliver unrivalled control and thrills. Welcome to the most anti-conformist Tuono ever made. A true Naked that maintains the key Tuono values and characteristics, designed A2 motorcyclists.

Generation 457
Designed for a new generation of riders the Aprilia Tuono 457 is for those who relish the thrills of road riding whilst demanding outstanding performance and pure fun.
Two liveries, the same Tuono essence
The Aprilia Tuono 457 comes in two livery variants, each of which represents its own unique character. Piranha Red celebrates Aprilia’s sporting tradition with an eye-catching combination of black and red that emphasises the bike’s aggressive nature, while the more sober grey and white tones of Puma Grey create a sophisticated urban style that gives a more elegant, understated look to the Tuono 457.


A declaration of personality
The Aprilia Tuono 457 makes a design statement with its compact, essential lines that capture the sporting soul of a true Naked. The triple full-LED headlight cluster reproduces Aprilia’s iconic style, while the small spoiler, with its advanced aerodynamics, pays homage to the legendary Tuono 1000 R. Every detail is the result of functional, sports-oriented design, with the fuel tank’s excellent ergonomics combining with the wide handlebar and low seat, tapered at the sides, to deliver a riding experience that is comfortable but always dynamic.
Pushing performance to the limit
The Aprilia Tuono 457 is powered by a modern 457-cc twin-cylinder engine with load-bearing capacity. This jewel of Aprilia technology has deliberately been left uncovered to showcase its uniqueness in the category.
The ultra-modern liquid-cooled engine delivers up to a 35 kw (47.6 horsepower) at 9400 rpm, the maximum allowed for an A2 compliant motorbike, and a record for a forward-facing twin-cylinder with this capacity.
Extraordinarily lightweight and agile
The Aprilia Tuono 457 is the only bike in its segment to boast an aluminium frame, a choice that ensures dynamic excellence. Designed using Computer Aided Engineering (CAE), advanced technology and extensively road tested, the frame helps the bike achieve a dry weight of just 159 kg, setting a record power-to-weight ratio. The suspension package is also high level, with the preload adjustable on both the 41-mm fork and rear shock absorber, which operates on the asymmetrical steel swingarm. All in all, the perfect formula for a rigorous yet highly responsive riding experience.
The fun continues to evolve
Technology is used to up the fun for Aprilia Tuono 457 riders, courtesy of an electronics package that is set to revolutionise the segment. Ride by Wire, originally introduced by Aprilia in MotoGP, combines with three Riding Modes that optimise power output, torque and traction control across three levels, even while riding. To make your ride easier and more intuitive, simply select the most appropriate mode using the handy backlit handlebar commands and you’ll see your choice displayed on the ultra-modern 5” TFT colour dashboard.





Vespa Primavera Batik

NEW PIAGGIO MP3 310
THE LIGHTER, MORE AGILE VERSION OF THE ORIGINAL THREE-WHEEL SCOOTER IS UNVEILED WITH AN ALL-NEW DESIGN, ADOPTING THE SPORTY STYLE OF ITS BIGGER SIBLINGS THE 400 AND 530, AND A HOST OF INNOVATIVE TECHNOLOGICAL FEATURES: THE NEW 310CC ENGINE MAKES ITS DÉBUT
26 September 2024 – The universe of the Piaggio MP3, the inimitable first three-wheel scooter in the world, continues to evolve and improve: following the début of the new “maxi” versions with engine capacity of 400 and 530 cc respectively in 2022, the Piaggio MP3 310 has landed – the third generation of the lightest, most agile vehicle which has revolutionised urban mobility, setting new standards of comfort, safety and riding pleasure!

The Piaggio MP3 310 is a compact, sporty, dynamic vehicle that maintains the high levels of comfort and technical content that are typical of the bigger GT scooters.
But the new Piaggio MP3 310 makes these qualities available to everyone: it can be ridden with a car driving licence, thanks to the exclusive Piaggio three-wheel technology. The front articulated quadrilateral suspension system and the double front wheel are unique and distinctive elements that make riding the Piaggio MP3 an absolutely unique experience, with more cornering stability than any other scooter, and excellent road handling that can be felt on wet asphalt or in poor grip conditions.
The compact dimensions and handling of the Piaggio MP3 310 can be appreciated both in manoeuvring whilst stationary – making parking super easy – and whilst moving, where it boasts enhanced agility. The front end is extremely precise in riding and even more communicative.
The Piaggio MP3 310 is equipped with an all-new engine, the latest in the extraordinary HPE (High Performance Engine) : Type-approved according to the Euro 5+ standard, the 310 hpe engine benefits from an increased cubic capacity ( 310 cc instead of the 278 cc of the previous engine), as well as various features specifically designed to enhance the riding experience, not only in terms of performance, but also with regard to the ride comfort and rideability – all combined with reduced fuel consumption.

A unique style for the entire range, inspired by the automotive world
The front has been completely redesigned, and is now broader and more protective, with a new horizontal front light cluster with full LED technology. In the centre of the shield is a smaller, sportier air intake, characterised by a three-dimensional honeycomb grille. Underneath these is a vertical spoiler, the product of a careful aerodynamic studies: combined with the all-new side deflectors, this provides greater stability and contributes to a higher maximum speed. The windscreen is also new with a shape designed to guarantee maximum protection with limited bulk.
The vehicle also nods to a number of the latest trends in automotive design, from the striking, sporty front end to the mudguards – which feature body-coloured elements in the Sport version – and the rims, which feature a new design with five split spokes: another clear reference to the luxury sport saloon world.
The bold front is offset by a sleek, streamlined tailpiece, which elegantly integrates the comfortable passenger grab bar and ends with the modern full-LED rear light cluster.
Comfort and functionality
The Piaggio MP3 310 is also equipped with a totally new user interface. At the centre, a large instrument panel with a 5-inch LCD display provides all the necessary information: the digital speedometer and the rev counter are visible in the centre, with the total and trip odometer, air temperature, digital clock, fuel level and coolant temperature indicators, along with the ice danger icon and “service” icon. The panel displays a wide range of information regarding the trip, which can be selected using the MODE button on the right-hand control block: highest speed, average speed, instantaneous consumption, average consumption, battery range and charge level. The warning lights, on the other hand, monitor all the functions such as “injection check”, fuel reserve, oil pressure, ABS activation and immobilizer. The handlebar and dashboard controls have been repositioned, and are now more practical and functional.
Above the instrument panel, meanwhile, is a practical glove compartment with a drawer and USB connection inside, ideal for recharging a smartphone and any other enabled device.
Remaining on the subject of the user interface, the Piaggio MP3 310 features the keyless system, which enables the ignition to be switched on without having to insert the traditional key, simplifying all the operations like starting the engine, opening the seat and the fuel door and locking the steering column, all of which can be done with the remote control conveniently in your pocket. The classic ignition switch with lock is replaced by a practical knob: to start the vehicle, simply press it (which activates the start enable function) and turn it to the ON position. Starting the engine is accomplished as usual with the button located on the right-hand control bock.

The saddle, with seating on two separate levels, has a new foam structure designed to improve comfort, and is shaped to allow easy and safe contact with the ground and to guarantee adequate lumbar support for the rider. The passenger position is laid back and relaxed, thanks in part to the practical fold-out foot boards which, when closed, integrate perfectly in the fairing.
The under-seat compartment is extremely spacious, and easily accommodates a full-face helmet or two demi-jet helmets, as well as other objects. The saddle has a spring to keep it in the open position. A practical and discrete concealed bag hook finds a place integrated into the leg shield back plate.
Versions and colours
The new Piaggio MP3 310 is available in two different versions: the Piaggio MP3 310 and the Piaggio MP3 310 Sport, the latter distinguished by even sportier finishes and details.




PIAGGIO MIA
Always connected to your smartphone
With Piaggio MIA, you can connect your smartphone to your bike’s electronics system via Bluetooth and access a host of exclusive functions designed to make your riding experience more enjoyable and stimulating than ever.
Once you’ve downloaded the special Piaggio app from the App Store or Google Play then paired it with your bike, you’ll see all your message and incoming calls alerts displayed on the instrument panel. The system enables you to manage your calls via the MODE button on the right-hand command panel, and to use your phone’s voice commands to make calls or listen to a playlist.

In addition to being able to manage calls and music via the vehicle’s digital instruments, the multimedia PIAGGIO MIA platform gives you access to a host of useful data on your phone via the app, regarding the trip done and the condition of your bike. On top of all this, it saves your location when you turn off the dashboard, providing handy assistance when you’re trying to pick out your scooter in a crowded part of town.

The app can also provide engine revs, actual power and torque output, current and average fuel consumption, battery voltage and riding style evaluation. All data generated is registered on the app and can be viewed on a trip-by-trip basis directly on your smartphone via intuitive infographics. The app also pinpoints Piaggio assistance centres and includes a handy configurable schedule to remind you when services are due.

Vespa wins over China’s heart
The new Vespa Primavera and Vespa Sprint are unveiled at a huge party in Shanghai

Participating at this event were stars in the Asian world and institutions, including the General Consul of Italy in Shanghai, Tiziana D’Angelo.
Vespa has always been a global brand, bringing together generations of continents and different cultures, and today, with more than 19 million units sold all over the world from 1946 to the present, it is an extraordinary ambassador of Italian style, design, and technology. The new Vespa Primavera and Sprint represent Vespa’s youngest and most metropolitan soul.



The new Vespa models introduce new materials and painstaking craftsmanship with the details further elevating the global quality of the product finish. The superstructures on the handlebar and leg shield back plate are all new and the seat has been improved thanks to the use of new coverings. The new instrument panel and the full LED lighting once again demonstrate Vespa’s undisputed technological leadership.





MOTO GUZZI DEMO TOUR
Meet likeminded motorcyclist to appreciate Moto Guzzi’s breathtaking design whilst enjoying a dose of freedom and adventure. Ready to take the journey?
Choose a date to discover our events program, explore wonderful landscapes and escape the daily routine.

PROGRAM
Moments of pure passion
Discover an exciting tour that brings riders and enthusiasts together from 27th to 30th June. Meet other Moto Guzzi fans, discover the latest news and dive into your passion like never before.
Ragley Hall, Warwickshire
ABR Festival
It’s where thousands of like-minded riders and the motorcycle industry come together to make new memories and friends, and experience three action-packed days of biking action and festival entertainment.
Notes for participants
-Held a relevant UK valid driving licence for more than 2 years (other stipulations apply)
– Have 2 forms of ID, a DVLA check number
-Riders must have a helmet and other suitable clothing for the test ride

New Moto Guzzi V85 Range
Enduro travel for the Moto Guzzi brand gets a refresh with a range full of distinctive personalities. The streamlined V85 Strada, the original V85 TT “All-Terrain” and the V85 TT Travel, AKA the great explorer.
The same authenticity combined with greater comfort, enhanced technology and a new Euro 5+ engine, all designed to satisfy your adventurous side.
Prices, including VAT, are £11,200 for the Moto Guzzi V85 Strada, £12,000 for the Moto Guzzi V85 TT and £13,300 for the Moto Guzzi V85 TT Travel.
The Moto Guzzi V85 is the leading iconic adventurer on the market. Its combination of evocative style and modern technology will get the emotions firing even before you jump on board.
This is a complete V85 range, guaranteed to take riding experience to the next level of enjoyment. Fine-tuned with the introduction of improved torque at low speed and increased the maximum power of the new Euro 5+ twin-cylinder engine to 80 horsepower at 7750 rpm.
The electronics have been improved, starting with the 6-axis inertial platform (accessory on the V85 Strada version) which enables the ABS Cornering function and makes handling the various controls even more precise. MGCT traction control, ABS and Ride-by-Wire electronic acceleration are managed via a selection of totally customisable riding modes, with Road, Sport and Rain being joined by Off-Road, developed expressly for the V85 TT and V85 TT Travel, and Custom, available as an accessory on the V85 Strada.
Another aspect that has undergone extensive work is aerodynamic protection, resulting in new handguards, a new fuel tank cover and a redesigned windshield with 5 adjustable positions.
Three new versions of the mighty V85, three distinct characters and three different expressions of the Enduro travel concept, but each has been designed to unleash your desire to get going, no matter what your destination.
V85 STRADA
Urban and Road-oriented, the original road bike
Agile, slimline and all about riding pleasure, the Moto Guzzi V85 Strada is the “practical machine” that takes the lightness, practicality and streamlined approach of the Eagle’s Enduro bikes to the ultimate level. Ideal for everyday use around town, it is also more than up to the challenge of winding, curvy itineraries further afield. Its minimalist, dynamic aesthetic is showcased by its Nero Isola black and Grigio Brera grey colour schemes. This is a bike that you’ll feel at ease with instantly, with its adventure bike riding position, reduced weight (4kg lighter than the V85 TT version) and outstanding handling courtesy of aluminium alloy rims and tyres with road tread.

V85 TT
“All-terrain” style and character
The V85 TT embodies the original spirit of the V85 and the Enduro bike that was up for every challenge. Spoked rims around sculpted tubeless tyres, an engine protected by an aluminium sump guard and more protective handguards ensure the journey continues even when you leave the asphalt behind and hit the dirt. There’s no lack of authenticity when it comes to style either, with the distinctive red frame of the V85 TT combining with a choice of two new twin-toned liveries called Rosso Fuji (red) and Grigio Tambori (grey). The rear shock absorber spring, now featuring a practical knob to adjust preload, is also in red.

V85 TT TRAVEL
Ready for adventure
The Moto Guzzi V85 TT Travel is the great explorer of the family, with all you need to travel wherever and whenever throughout the seasons, complete with baggage and a passenger. Equipment includes a set of side bags with a burnished finish, heated, adjustable handles and rider seat; and a new artfully-shaped Touring windshield complete with side deflectors. With its exclusive new Bronzo Deserto colour scheme, the V85 TT Travel proclaims its vocation to transform every trip into an adventure.

The road bike, the all-rounder, the voyager. The Moto Guzzi V85 range introduces a trio of new models, each with a distinctive personality. Which one will join you on your next adventure?
An enhanced range of accessories, designed for new adventures
The updated Moto Guzzi V85 catalogue of original accessories is more comprehensive than ever, featuring new components including particular attention to providing a range of storage options. The Urban collection’s pair of side bags and top box are now available in new finishes, while the trio of aluminium cases has been enlarged and revamped in terms of style and accessibility. New accessories include the versatile Tank Bag and Roll Bag.
Like all authentic motor bike components, every accessory is designed and made by Moto Guzzi and thoroughly tested under rigorous conditions, to ensure you benefit from total quality and reliability when you set out on your adventures.

APRILIA DEMO TOUR
Get ready to enjoy a dose of design, performance and thrills. Experience the Fun!
Choose a date to discover our events program, explore wonderful landscapes and escape the daily routine.
PROGRAM
Pure fun, in every way
Discover an exciting tour that brings riders and enthusiasts together from 27th to 30th June. Meet other Aprilia fans, discover the latest news and dive into your passion like never before.

Ragley Hall, Warwickshire
ABR Festival
It’s where thousands of like-minded riders and the motorcycle industry come together to make new memories and friends, and experience three action-packed days of biking action and festival entertainment.
Notes for participants
-Held a relevant UK valid driving licence for more than 2 years (other stipulations apply)
– Have 2 forms of ID, a DVLA check number
-Riders must have a helmet and other suitable clothing for the test ride

Vespa World Days 2024: a record-setting edition
Over 20 thousand Vespas arrived in Pontedera from five continents and more thank 30 thousand Vespisti with them

The Vespa Parade: A spectacle never before seen in 70 years of rallies
The exclusive Vespa 140th of Piaggio celebrates the company’s 140th anniversary.
Only 140 units of this numbered edition featuring a special celebratory plaque and a design that pairs the Piaggio colours with the iconic Vespa lines have been produced. Starting from a Vespa GTV base, the classic forms that evoke the Vespa heritage have been respected via a balance between myth and modernity, with the low headlight and exposed tubular handlebar combining with sports-style finishing touches and hi-tech bells and whistles. This very special version features blue graphics against a white body, along with the classic Vespa graphic, new monogram and 140th anniversary logo.
The event came to a close with the Vespa Trophy, the touring trophy where the Clubs are called on to demonstrate the stops along their journey to Pontedera with photos and special stamps in their Travel Books.

The Vespa World Club and National Vespa Clubs
The Vespa legend was created at the same time as the scooter burst onto the scene and even as far back as 1946, many were keen to be associated with the Vespa name. And so, the first Vespa Clubs were founded, originally in Italy then spreading abroad, sparking an enduring passion that led to the creation, in 2006, of the Vespa World Club, marking the 60th anniversary of Vespa.
Today, the Vespa World Club encompasses 66 countries.
Vespa World Days 2025 will be hosted by the city of Gijón, located in Spain, in Asturias, with the Atlantic Ocean providing the splendid backdrop.





PRACTICAL, DYNAMIC, LIGHTWEIGHT … AND STYLISH
The Piaggio Medley creates a new class of high-wheel scooters that combines the advantages of an agile and lightweight scooter with those of a larger and more powerful high-wheel bike.
New Piaggio i-get engine
The Piaggio Medley features the latest evolution of the Piaggio i-get 125 engine. iquid-cooled, with 4-valve distribution and electronic injection. This type of engine gives the Medley even more liveliness and agility in traffic, improving performance and making it among the most powerful in its class.
Comfort first
Not only agile, practical and dynamic, the Piaggio Medley is also comfortable and offers plenty of storage. The combination of lightness and functionality makes it ideal for everyday trips around town, while the seat opens up by an electric button handily positioned on the handlebar.
Underseat compartment
The rear of the bike is distinctly tapered, with surprisingly compact dimensions, given the spacious 36-litre underseat compartment that can hold two full-face helmets, something not often found in a high-wheeler. This is achieved by the smart design of the tail and repositioning the fuel tank in the centre of the footwell, a solution that not only increases storage capacity but also means you can refuel without leaving your seat. Another advantage is that the improved mass centralisation delivers a better road riding experience.
Medley and Medley S
Piaggio Medley prefers more classic and elegant colours combined with a brown seat, matt bronze finishes and silver grey wheel rims. The ‘wraparound’ front end blends perfectly with the ‘slim’ rear, giving it an even more dynamic and functional look. The Piaggio Medley S is distinguished by its sporty matt black finishes; this sportiness is accentuated by the red shock absorber springs and a shade that also appears on the seat seams. To emphasise its sporty soul, the callipers are adorned in gold and the discs acquire a ‘wave’ profile.



URBAN CROSSOVER
More than two decades on from the 2001 launch of the first generation Piaggio Beverly, the latest model gets a makeover but retains the sporty grittiness and elegant design that have shaped the history of urban mobility. In their 300-cc and 400-cc versions, both the stylish Beverly and its more sporting Beverly S counterpart combine the dynamic qualities and grip of a high-wheeler with the exuberance and long-distance comfort of a great Tourer.
DEEP BLACK SPECIAL EDITION
Discover the appeal of Piaggio Beverly and Piaggio MP3 in their new Deep Black livery.
Shake up your summer with two of Piaggio’s most iconic scooters of all time, with a bold, seductive new livery.


Field of view Tuareg 660: a lens on the alpine pastures
He’s a photographer who specialised in fashion and has always been passionate about motorcycling.

Adriano and the cows: symbolism and inspiration.
“I’ve always been fascinated by this animal that is so powerful and yet at the same time so friendly and tame. I consider a cow to be the perfect synthesis of contrasts, a bit like the fusion of yin and yang. My very first stuffed animal was a little cow, and even though my first encounter as a child with a real cow was traumatic – I got gored – this connection remained over the years, until my uncle gave me this adoption certificate for Rata. It’s a start-up project that supports young alpine breeders and every month gets me some cheese – delicious! – made from the milk of the adopted cows.”

The meaning of being a biker.
“Travelling by motorbike allows you to get into direct contact with what is around you. A motorbike is the perfect vehicle for reaching the places I’m looking for – the most isolated ones – to find the best stimuli and inspirations for my shots. Unlike a car, a motorbike facilitates more direct communication, and in a way it generates a more immediate empathy with the people you meet. It may sound trivial, but seeing someone approach you on a motorbike – hearing them from a distance – helps to break down communication barriers. What’s more, riding a motorbike for me is an educational activity in so many ways. It can help you face life’s problems from a different perspective, with greater awareness of your own resources; it’s something that makes you grow, the moment you realise you’re capable of overcoming the challenges that the road presents.”
Educational experiences on two wheels.
“I will certainly never forget my first time solo in the Agriates desert in Corsica, where it was just me, my bike, and a tent. Spending nights in the cold under the starry sky was an incredible experience. Being isolated for days in the ‘wild’ environment of a relatively remote area like that really made me re-evaluate so many aspects of life. When you set off on a journey like that, you have a heightened sense of how vulnerable and ‘small’ we are compared to the nature surrounding us. On a motorbike, the constant presence of risk, even if it’s only marginal, forces you to sharpen your senses, to stay focused on everything around you. Then if the unexpected does happen, that’s when you feel most alive. When it happened to me, I skid out and my bike went flying into the current of a river, my instinctive response, after the first moment of panic, was to retrieve the bike as quick as possible, fix what could be fixed and try to start again. It’s from overcoming challenges like this that you learn how every obstacle, big and small – in motorcycling as in life – has to be faced head-on.”
Thanks to the ability to reach even the most inaccessible places and the freedom to stop anywhere, to capture and immortalize the perfect moment, the Tuareg 660 is Adriano’s ideal work companion. With the fusion of two of his passions, photography and motorcycling, the Tuareg 660 has become the ultimate means of transforming every ride into an adventure and every trip into a mission, always in search of the best shot, the right atmosphere, and the most powerful stories to be told, with the camera lens as a filter, guided by his instinct and creativity.


APRILIA ALL STARS 2024 – 8 JUNE IN MISANO
THE BIG APRILIA FESTIVAL IS BACK ALONG WITH THE FABULOUS RS-GP MACHINES OF THE MOTOGP CHAMPIONSHIP AND THE APRILIA RACING RIDERS: VIÑALES, ESPARGARÓ, SAVADORI, OLIVEIRA, AND FERNA´NDEZ
JACOPO CERUTTI AND FRANCESCO MONTANARI WILL BE WITH THEM, DOMINATORS WITH THE APRILIA TUAREG IN THE AFRICA ECO RACE
MAX BIAGGI WILL LEAD THE TEAM OF GREAT CHAMPIONS, TO CELEBRATE THE ITALIAN BRAND WITH THE MOST VICTORIES IN THE WORLD CHAMPIONSHIP GP MOTORCYCLE RACING, ALONG WITH THOUSANDS OF FANS AND THE EXTRAORDINARY ATMOSPHERE OF APRILIA ALL STARS
THERE WILL BE LOTS OF BIKES, TEST RIDES, EVENTS, ENTERTAINMENT AND THE MUSIC OF RADIO DEEJAY FOR A FESTIVAL UNDER THE BANNER OF PASSION AND LOVE FOR MOTORSPORT

Noale, 19 February 2024 – The Aprilia All Stars event is back, the huge Aprilia festival that gives motorsport fans a unique day of incredible bikes and legendary champions.
Misano World Circuit, Saturday, 8 June is the date and place that fans will want to add to their calendar and not miss. A unique opportunity – entirely free – to see and enjoy firsthand the on-track performance of the magnificent Aprilia RS-GP machines that are participating in the MotoGP championship and meet the riders.
As always, the brightest stars will be the Aprilia Racing riders, Aleix Espargaró, Maverick Viñales, Lorenzo Savadori, Miguel Oliveira, and Rau´l Ferna´ndez. Champions not only on the track but, in true Aprilia All Stars tradition, they will also be among the fans in the paddock to celebrate Aprilia, the European brand with 297 GP triumphs in World Championship GP Motorcycle Racing. All the greats of Aprilia history will be with them, led by six-time world champion Max Biaggi.
Something new for this edition will be the participation of Jacopo Cerutti and Francesco Montanari, fresh from the triumphant début astride the Aprilia Tuareg in the Africa Eco Race. Cerutti, dominator of the African race, and Montanari will also meet their fans in the festive and informal atmosphere of Aprilia All Stars and they will be showing off the fabulous Aprilia Tuareg, dominator of the desert.
As always, Aprilia All Stars will be an all-around festival for our entire family of fans. The paddock will be constantly buzzing with fabulous test rides where enthusiasts will be able to put the bikes from the Aprilia range through their paces on the Romagna roads, all free of charge, as well as the Racing Museum, with the racing bikes that built the legend of the Italian brand, a must-see for any enthusiast.

The music of Radio DeeJay will provide the soundtrack of an event which will be rich with initiatives, such as the “Aprilia vista dall’Oriente” exhibit, with the spectacular photos of Japanese photographer Aki Kusudo, a total immersion in the racing world that tells the story of Aprilia’s commitment in the MotoGP championship.
There will also be spaces for eSport, shopping dedicated to Aprilia Racing brand apparel and merchandising, food areas, and much more.


Tuareg Experience Baja: off-roading in Baja California!
At the end of October last year, the Tuareg 660 was the star of the exclusive Experience organised by Aprilia US, which allowed a diverse group of bikers to embark on an unforgettable motorbike expedition through star-spangled California and the Mexican state of Baja California. A tour that we at #bearacer club will try to sum up for you, accompanied by spectacular images and video captured along the American West Coast: this is the Baja Tuareg Experience!

Striking landscapes, at times arid and wild, that fuel the adventurous spirit in all of us, but at the same time hospitable and reassuring; just like the unmistakable Aprilia riding experience on the Tuareg.
The overall route clocked up an impressive 1,300 miles (more than 2000 km) in 6 days from San Diego to Bahía de los Ángeles and back, through dramatic coastal sections and challenging detours into the dusty hinterland of Mexican dirt roads, passing through desert landscapes and mountain chains with breathtaking colours. Settings in which the Tuareg 660 bikes performed exceptionally well, proving to be the perfect tool to transform the adventurous ambitions of every participant into a real-life experience.
IMPRESSIONS FROM THOSE WHO WERE THERE
Nothing brings together a group of individuals like sharing the search for and discovery of such powerful emotions. And so, 11 bikers, who came with different expectations, riding styles and experiences, found themselves in just a few hours clocking up the miles with a unity of purpose and the high spirits of a truly exploratory expedition.

From the off-road enthusiast to the avid track racer, all the Baja Tuareg Experience participants went away thrilled with the surroundings as well as the Tuareg 660 riding experience. In a landscape seemingly tailor-made for the two sides of the Tuareg, the multiple transitions between asphalt and off-road brought out the best in the qualities of this bike, developed to fuel the desire to explore the world in all conditions. A bike with performance, style and above all a true Aprilia feeling.
Having set out as individuals, the 11 motorbike travellers returned home as friends, united by the sharing of stories and experiences from these 6 intense days that they couldn’t wait to repeat as soon as they could.
Needless to say, some of them have already decided to “extend the Experience” by adding a new Tuareg 660 to their garages: perhaps this is the most tangible proof of how, deep down, we are all thrill-seekers. When we find what’s right for us, we can’t let it go… but first we have to try it!





The Tuono V4 Factory fears nobody!
Aprilia’s star motorcycle scoops top marks in the Streetfighter category at Motociclismo magazine’s Tester Day 2023 event.

Tester Day, organised by the Motociclismo magazine, is one of the most eagerly anticipated events of the year for two-wheel fans. Its brilliant and unique formula offers bikers the chance to take part in a “mini comparison”, by trying out a selection of bikes in the same category from different brands across a single day, making it easy to appreciate their advantages and differences. Then, at the end of the day, all participants are given a detailed questionnaire and asked to rate their experiences.
Over 1000 scorecards were submitted by riders at Tester Day 2023 in Sestriere, Northern Italy, and the honours in the Streetfighter category went to the Tuono V4 Factory, racking up an impressive average score of 9.3/10. The Tuono 660 Factory also scored respectably in the same category, with 8.12 points.



New liveries take Piaggio style to a new level
Piaggio’s high-wheel scooters certainly know how to attract attention. Especially with the new mix of colours, with the S versions of the Liberty, Medley and Beverly in Blu Zaffiro, a sapphire-blue which pays homage to the dynamism that ensures they are always a step ahead. Then, there’s a sophisticated Nero Cosmo black to showcase the innate elegance of the Piaggio Beverly, the urban crossover that continues to lead the way in the segment.


#DIDYOUSAYURBANLIFE?
Lead the way with a brand-new perspective
The future is here! Turn everyday into an opportunity and enjoy riding in style and safety.
Discover the ease of getting around town on iconic two- and three-wheeled vehicles as you enjoy the benefits of innovative, intelligent and responsible technology that is revolutionising urban commuting.
There’s so much to share as we begin to reveal what to expect from Piaggio in 2024.
PIAGGIO 1 ACTIVE
The E-scooter that’s making a difference
A stunning and more powerful electric engine delivers outstanding performance and easy riding, even in city traffic. Urban commuting is now more sustainable as a result of stellar design and a comprehensive technological package that includes a detachable battery, keyless start, LCD digital display and the Piaggio Multimedia Platform as standard. It’s time to rethink your idea of electric mobility!
